Institutional titles and logos are always put right at the start of any film, its the way an institution brands what they produce. The institutional logo has been around since films began. As with the films, the logos started out very simple, with just a silent, motionless picture, but through time they have evolved. Soon the institutions started to get competitive with their logos, and with the introduction of sound and animation, the institutions would start to try and out do each other. A good example of how competitive this got, was MGM in 1924, including a real lion called Leo into their logo piece. By 1976, all major studios except Universal had switched their logos to animation. The 1980's saw the return of the old style logos, with Warner Brother bringing back a previous logo they had used. In the 90's, Universal completely remastered their logo to celebrate their 75th anniversary. By 2007, all institutional logos were produced on a computer.
Mainstream institutional logos and independent film institutional logos are very different. The Mainstream logos are more complicated, these are those i have explained above, production companies are more well known, therefore they have more money to spend on technology that allows them to create a logo. On the other hand independent film production companies do not have as much as funding compared to mainstream film production companies so this stops them from making visually spectacular logos.
Below is an example of a mainstream institution logo (top) and an independent institutional logo (bottom).
Knowing this will help my group when we decide on our Gemini logo. We have discussed that our movie would be an independent British film, meaning we would be looking more towards the less complex logos, that would be easier and cheaper to create.
