Question 4 and 5

Who would be the audience for your media product? How did you attract/address your audience?

 I have annotated the final cut of our movie, to show how each part of the opening attracts our target audience. It also includes feedback from our audience.


We decided that our target audience would be comic book loving teenage boys who are comedy fans. This of course is a niche audience, but as it would be a British independent film, a mainstream audience would not be essential anyway. It would most probably appeal to those in demographic grouping E and D, as our target age range means most of our audience would be students placing them in the E category.
As it will be a British independent movie, is is most likely to be seen and enjoyed by British teenagers and those that live in the UK. Although, if seen in any other country or by people from different ethnic backgrounds, it will not be offensive in any way. Although males are primarily our focus, there is no reason why females with an interest in comics, would not enjoy our film, as females would be shown as an equal to the males in the film.
As our main target audience for our film are teenage boys aged around 13 to 18, we would rate our film a 12A, this is because if we were to make the rest of the film, there would be a small amount of language and violence included. We did consider having a classification of 15 but to widen our audience range we thought we would be good to reduce the brutality rate and make it more funny and pathetic rather than violent, allowing us to pull down our classification to a 12A, broadening our audience range.

Below is a video of a target audience member, watching and giving his feedback on our film.