Our Target Audience

Our film 'Rural Superheroes' is a comedy film with a rural sub genre. It would most probably appeal to those in demographic grouping E and D, as we have a target age range of 13-18, meaning most of our target audience would be students placing them in the E category.
As it will be a British independent movie, is is most likely to be seen and enjoyed by British teenagers and those that live in the UK. Although, if seen in any other country or by people from different ethnic backgrounds, it will not be offencive in any way.

As our film is a variation of the common superhero movie, we decided that the audience that would like to watch our film, would be similar in personality, to those characters in our film. Their interests would include comic books, on line gaming and seeing friends, although this is the view we have of our audience type, it doesn't mean that to be able to watch and follow our film, you must read comic books, as anyone would be able to understand our story line.

We have primarily aimed our movie at the male gender. This is because most of the characters in the film are male, this was done with the intention of keeping the male stereotype for a superhero, even though they do not fit in with the typical superheroes you see in movies as our characters lack strength and popularity. As our characters are at the extreme end of their stereotypes (farmer, hippie and nerd) this makes the film less appealing to females, as a lot of females do watch superhero movies, but usually in hope of the female gaze theory. Although if females do have a passion for comic books there is no reason for them not to enjoy this film as much as males, as we would be careful to try and show each sex equally throughout the film.

Our main target audience for our film opening has been decided as being teenage boys aged around 13 to 18, this is generally due to things such as male teenagers being the main group of people with love for comic books and superheroes, these of course, linking directly to the main content of our film. We think we would rate our film a 12A, this is because if we were to make the rest of the film, there would be a small amount of language and violence included.